Find out what precisely a 360-Degree Marketing Strategy is and how you can use it effectively to boost your brand. A good marketing plan includes various channels to engage with the desired audiences at several checkpoints during their shopping journey.

An outstanding business plan needs to deliver a solid 360-degree marketing view of your customer’s perspective.

  • You should know which digital marketing channels your customers are using.
  • Where do they spend most of their surfing hours?
  • What is the journey of your customer on your shopping site?
  • What are your follow-up and lead tracking strategies once a customer sends a query?
  • How do sales respond on whether the lead was successfully converted or not?

A 360° digital marketing plan is when you don’t leave any stone unturned to make sure that your customers buy your products. In short, your digital marketing plans make your business boom, and you experience a significant boost in sales.

Your strategy may include sending emails, scheduling social media content, cold calling, or optimizing content to rank on the top searches. These are essential parts of your marketing tactics. However, skipping or missing out on any of them may result in a decrease in quality leads.

This blog will help you discover the essential aspects of your marketing strategy that will benefit you and your business.

Analyzing the eight crucial elements of your 360-degree marketing plan in detail

Search Engine Optimization

An organic search contributes to 93% of online search results. Most of the links users visit are organic results on SERPs.

If your website doesn’t rank higher organically or is not available on Google’s first page for a specific keyword or key phrase, it is not good for your business. It makes it difficult for customers to find your products and services online.

Your market rivals have already spent a lot of time, money, and effort optimizing their websites for search engines. They occupy top places on Google, and your website needs to be there. Therefore, you need to make sure that search engines must direct potential customers to your website when they ask any question related to your business.

This can be done by doing audience research and keyword analysis. Using the exact keywords and key phrases that your audience uses in the content can help drive more potential leads to your website or landing page.

For research and analysis, you can use Google Search Console, Google Analytics, or other paid tools to find the focus keywords. Moreover, these tools can also determine your website’s rank. Use them to check the position regularly and look for ways to improve it on target keywords that drive more traffic.

If you want to boost your business through SEO, visit How Can You Level Up your eCommerce Business Sales Through SEO?

Also Read: 8 Useful Trends that the best SEO Company in Mohali must Follow

Pay-Per-Click Advertising

Undeniably, 41% of clicks online come from the top three paid advertising results in SERPs. This is why it’s high time you got on board with pay-per-click advertising and utilized it efficiently to market your business online.

You need to pay for every click when someone visits your website, landing page, or social media platform through a pay-per-click display banner or search ad. Furthermore, the best thing about PPC is that it generates results instantly. However, ‘instantly’ means developing results much faster than SEO.

Your ad will stop running as soon as you run out of budget. That’s the only actual limitation of pay-per-click. Utilizing PPC strategy along with SEO is the best technique for businesses to achieve long-term benefits.

Outbound Email Marketing

Most people check their emails regularly, according to researchers. This means you must include outbound email marketing in your 360-degree marketing campaign for business.

This strategy might look outdated to some people. However, it is not. Emails are essential for businesses to have the upper hand over their competitors. They are currently one of the best ways to communicate with people interested in your products and services and stay in touch with them.

You can customize and personalize the content that speaks directly to your customer’s pain points and needs. This type of technique can be automated to occur 24/7.

However, be aware that you’re not spamming your customers with emails not designed to their needs. To ensure that, you can use a CRM to resonate with the target audience. A good CRM system allows you to filter information regarding your target audiences and their needs so that you can resonate more effectively. Furthermore, you can greet and send them emails tailored explicitly for each of them.

Inbound Lead Nurturing

One of the most important things you should be concerned about is how effectively you nurture your leads across all channels. This 360-degree digital approach elucidates that you’ll cater to the requirements of your potential audiences on all your digital platforms.

Sustaining incoming leads involves providing leads to your customers’ database with the right details and quality content to make sure it positively affects your leads, eventually increasing your conversion rate.

Conduct in-depth research on your prospects and repeat customers, and make content (including blogs, articles, descriptions, newsletters, etc.) that resolves customers’ issues at each step of the sales system.

The goal here is to embrace inbound lead sustaining by CRM, as it supports your marketing campaign. This CRM helps you stay connected with the target audience, gather information with smart landing pages & forms, and communicate with them to learn more about their interests. This encourages the members of your sales to concentrate more on repeat customers.

Social Media Marketing

Another easy way to impress and drive more customers to your website in a 360-degree marketing strategy is the effective use of social media marketing platforms. Spending a reasonable amount of time on the most efficient platform for days allows you to send highly targeted content to the right audience.

Social media channels like LinkedIn, Indeed, etc., enable you to generate more high-quality leads. However, setting up this campaign costs you a lot. This doesn’t mean stopping focussing on other platforms like Facebook, Quora, Instagram, and Twitter. They all target a different type of audience, market groups, and industry experts. Facebook and Twitter are two such channels that offer low CPC. They are the best for promoting B2B and lifestyle brands.

Also Read: The Most Significant reasons to hire a Social Media Marketing Company in Chandigarh: 2022

Quality Content & Content Marketing

Crafting content is the most vital tool that you can use to attract your audience and turn them into leads.

Use different forms of content, analyze, and find out which one works the best. This includes audio, videos, images, blogs, articles, how-to guides, newsletters, eBooks, and descriptions. They are all ways to discover what your audience responds best to and eventually results in more lead generation.

The goal is to produce relevant and rich-quality content that drives more traffic to your website or service pages. The best practice is to generate quality and freely-available content, such as blogs, social posts, and forums that tempt your potential customers to look deeper into your services and thus, convert.

Website

As a service provider, your goal is to make sure that all your 360-degree marketing strategies lead to one source – Your Website. Whether it is a service page or a landing page with a submit form, you have to be critical about its appearance and what purpose it serves. This means designing it so that your client gets an excellent and seamless experience when they visit it.

Ensure to put call-to-action to your essential and most visited pages, such as landing pages and blogs, to store leads and information related to them in the CRM.

Furthermore, it is essential to ensure that your SEO content is user-friendly and well-optimized. It needs to rank outstanding in Google SERPs.  

The Final Word

The Final Word

As you go through all the recommended things mentioned above, you learn more about your 360-degree marketing strategy. Anyhow, if you need an in-depth guide on expanding your business organically and social media marketing, go to Take your Social Media Marketing from Surviving to Thriving in 2022.

Frequently Asked Questions on 360 Degree Marketing

Why does your business need a 360-degree digital marketing strategy?

To increase your business reach, you need a well-designed 360-degree marketing plan.  All your strategies must be very effective. It offers you opportunities to engage and convert your potential leads into loyal customers

What are some of the best social media platforms for 360-degree marketing strategy?

While social media presence is necessary for every business, you must follow a unique approach in your 360-degree marketing strategy. Some of the commonly used social media platforms that can help your business grow are Facebook, Instagram, Quora, Facebook, LinkedIn, Twitter, and Reddit.

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