You may be debating whether or not adding a blog to your e-commerce website is beneficial if you run an online-only firm or have a brick-and-mortar business with a sales website. Even though the primary purpose of your website is to generate visitors to your items, there are a number of reasons why including a blog on your e-commerce services site is advantageous—ten of which are mentioned below.
Search Engine Optimization is the primary reason.
You’ll almost certainly be devoting time and resources to increasing traffic to your e-commerce services site, and a blog is one of the most cost-effective ways to do so. Including a blog on your e-commerce site will significantly boost the amount of material available. The more material you have, the higher your website’s indexing will be, and the more potential clients will find their way to your site organically. Incorporate both trending keywords into your blog content for the best results.
You’ll build additional backlinks to your website as you share your fresh blog posts on your social media networks, which will help your SEO.
Reason #2: It establishes you as an expert in your field.
Many e-commerce businesses use their blogs to establish themselves as experts in their fields. Tips and tricks that your target audience is looking for, lessons, and the latest breaking industry news can all be included in your blog entries. While you can include blog entries with sales material, focus on providing value to your clients for branding purposes.
Reason #3: It keeps your customers interested.
Instead of starting a website that your consumers only visit when they want to shop, you may use your blog to engage them on a regular basis. This can be accomplished in a variety of ways, and here are a few suggestions to get you started.
If you sell weight-loss goods, for example, you may share customer success stories.
Tell a Tale—The story you tell could be about anything from inspirational stories pertinent to your industry to inspiring stories shared by your clientele to the origins of your company.
Post Photos And Videos— While your e-commerce site will undoubtedly include photographs of the things you’re selling, your blog is another location where you can use visuals to engage your customers. This could be a fast video showing how to assemble a product, alternative ways to use a product, or non-product-related photographs and videos that are interesting to your target audience.
If you offer pet products, for example, you can share hilarious pet videos and photographs.
Reason number four It’s the ideal location for making announcements.
Your new blog will be a wonderful way for your clients to learn about your latest news and developments, whether you use opt-in email marketing or have a section on your e-commerce website where you post announcements. This might include new items, answers to frequently asked questions, seasonal promotions, or anything else you’d like to communicate about your firm.
Conversion Rates are Boosted by Reason #5
Not only will your e-commerce blog improve visitors to your site, but it will also increase conversions. Your blog will increase your credibility and relatability, which will give prospective clients more trust in their purchases.
The #6 reason is that it fosters an online community.
Customers can remark on your postings on many blogs, making them feel like they’re part of a wider online community. Make sure you respond to all comments and private messages, just like you would on social media.
You may set up your blog so that you can approve all outside comments before they go live, so you don’t have to worry about questionable comments or spam.
Brand Loyalty is Increased for Reason #7
You can have the best products or services in the world, but if you don’t develop brand loyalty, it’s unlikely that you’ll have many return customers. You must discover a means to establish brand loyalty as an internet-only firm or a business that sells online to clients from all over the country or the world.
While your blog will not develop brand loyalty by itself, it is an important part of the process. Your contributions will help to establish loyalty as long as they are a good mix of professional, fun, relevant, and educational. Customers want to support businesses that are related to something bigger than themselves, so don’t forget to include your community and charity engagement in your blog postings.
Reason #8: There’s a Chance It’ll Go Viral
Your blog entries must have buttons that allow users to share your content on social media and/or email it to friends fast and effortlessly. Whether you post an inspirational story on a blog or an interesting video, the opportunity to share it with a large audience gives it the chance to “go viral.”
Even if you don’t get millions of shares, continuously producing entertaining and relevant blogs will allow you to reach a far greater number of your target audience.
Reason #9 is in your favor when it comes to social media marketing.
Each blog post you write has its own URL, which you can use in your social media postings and link to in other online marketing campaigns. You may add “like” and “share” buttons to your blog entries, which is an important component of growing your social media reach.
Remember to include buttons on your website and blog that link to your social media sites, as this can help you gain even more friends and followers.
Reason number ten It is a completely free marketing platform.
Your blog is a highly effective source of free marketing, regardless of your marketing budget. While you may opt to pay for select of your blog entries to be promoted, each one will continue to receive organic traffic. Some posts will be relevant for months, while others may be relevant for years—but the traffic they generate requires nothing more than your time to develop and publish.
The ten reasons listed above are the most important benefits of e-commerce blogs. While you won’t see results right away, your e-commerce blog will start to pay off within the first few months.