Every day, millions of bloggers around the world write new content.
Why should you devote time and money to business blogging when so many other organizations are doing so? Is there a point at which the blogging market becomes saturated?
For various reasons, business blogging is no longer a nice-to-have for your organization; it is now required.
Google is the most visited website on the planet, with each visitor spending an average of 11.4 seconds there. Every day, 3.5 billion web searches are made in the United States alone.
Blogging is crucial because it delivers relevant information to your potential customers to assist them to make informed purchasing decisions, enhancing your company’s credibility and thought leadership.
In addition, 79 percent of businesses who blog saw a positive return on their inbound marketing efforts. When compared to their peers who do not blog, marketers who invest in blogging activities see 67 percent more leads.
What can you do to help your posts stand out from the crowd now that you have a good reason to start blogging? You can enhance your blog visits and traffic by making your blogs more SEO-friendly and relevant to search engines.
Takeaways to remember:
Every blogging plan should include search engine optimization. It’s the only method to get continuous organic traffic.
SEO is also important for your blog since it allows you to research subjects and ideas that your readers are interested in learning about.
As part of your entire plan, SEO for blogs is something that requires constant attention. To be sure your content is on track to rank and generate results, use best practices.
What is Search Engine Optimization (SEO)? Why Should You Be Concerned?
Search engine optimization (SEO) is a collection of best practices that can help your blog rank higher in a search engine’s results page, such as Google’s.
SEO Ranking entails linking to other websites and social media platforms, as well as using common keywords that online visitors seek while using search engines. All of these techniques improve your blog’s relevance to search engines, which helps your posts rise in the rankings and, as a result, attract more traffic to your site.
Why invest in SEO for your blog if you aren’t going to prioritize it? SEO guarantees that your material appears in the right searches, allowing you to profit from blogging features such as:
- Organic traffic at a low cost
- Traffic that is highly tailored and relevant
- Leads, visitors, and engagement of high quality
- Developing the authority of your brand
- gaining your audience’s trust
- Creating a positive brand image
8 SEO Tips for Increasing Blog Traffic and Engagement
So, how can you make sure your postings are optimized for search engines? Here are nine easy techniques to help you optimize your blogs for search engine optimization.
Select the Appropriate Keywords
Keywords are used by search engines to identify what is and isn’t relevant to a user’s search. A web user often types terms or a series of words relating to their chosen topic into a search engine. The top results that the search engine judges to be the most relevant to the topic are then listed.
To optimize your blog, you should find and use keywords that are highly related to your topic in your posts. One of the many resources available is Google’s Keyword Tool, which can be used to look into a keyword’s average monthly searches, relevance, and competitiveness, as well as similar phrases.
Make sure your keywords appear naturally throughout your article. Don’t try to “push” keywords into your blog, as this will not improve the relevance of your content.
Make Your Title More Effective
Because 80% of readers don’t read past the headline, it’s critical to craft an engaging title. You need to spark a reader’s interest and capture the core of your blog’s main theme.
If at all possible, keep your headline under 66 characters to allow the complete title to fit on a search page. To boost the headline’s relevance, include top keyword phrases that you’ve utilized throughout your blog in it.
Only publish and create original content.
Original material that gives helpful information to your readers is critical. Original content is favored by Google since it aids in the operation of its algorithms. When people need nuanced solutions, no one wants to click on three blogs that offer the same suggestions word by word. This is something Google is well aware of.
Use subheadings while creating your blog to assist break up your material and to make it easier for search engines to scan and index your post. This will inform Google about your blog’s topic and assist you in getting the most out of your original article.
Include at least three links to other sites, social media platforms, or blog pages where applicable to assist generate more traffic to your content. When you link to other sites, they may connect to your site as well, increasing your traffic – but only if the information is original.
The copy should be lengthy but readable.
Longer form material, such as posts with more than 1,000 words, tends to score higher in search results. In fact, the best-performing marketing blogs have a word count of roughly 5,700 words. In general, articles with more than 3,000 words receive:
- 3x the amount of interaction
- 4 times the number of shares
- 5x the number of backlinks
However, if your blog is a massive block of material, visitors may be discouraged from reading further. You can avoid it with a few simple tricks. You can, for example, present a little excerpt from your blog and utilize “read more” tags or buttons to encourage viewers to continue reading.
During an average page visit, most readers only read roughly 28% of the words in a blog article. Use brief paragraphs, bullet points, number lists, and block quotes to help your readers rapidly pick up the most important ideas and find the information they need.
Remember to add a call-to-action in your posts, such as promoting your social media channels or other blogs, as this will help your site gain more attention.
Always include images that are relevant.
Generally speaking, blog entries that include photos are more popular than ones that do not. Visuals, on the other hand, can assist break up your material and making your posts more memorable, as people recall images 6 times better than text.
Google, moreover, is interested in your photos. With visual search components and in-SERP snippets, apps and search engines are improving their image recognition game. To put it another way, you should copy their approach and include more photographs.
Don’t forget to use your top keywords in titles and image captions, as well as ALT tags, and acknowledge your sources.
Take into account your meta description and tags
It’s easier for search engines to find your blog article if you include a short meta description. Your main keywords should be included in a meta description that appropriately summarises your blog.
In order for visitors to find certain posts quickly from your homepage or main blog screen, you’ll also want to create relevant categories and tags to help organize your blogs. With the right WordPress plugin, tags can also be organized by popularity or other variables.
Include Synonymous Keywords and Questions in the Autocomplete feature.
You can find dozens of keyword and topic ideas — synonym ideas – by searching on Google. Here, Google is offering useful information.
The search engine aspires to respond to each user’s query as soon as possible. As a result, if you can answer more relevant inquiries and queries, your blog’s SEO will improve. Do you see why long word counts are so advantageous?
Make Subheadings and Bulleted Lists a Priority
Consider those synonymous terms and questions as subtopics for your blog’s subheadings and bulleted lists as you browse them.
Subheadings do more than just break up your material; they also assist Google to understand what’s inside your blog and scanning it as a human would. The same is true for bulleted and numbered lists. Why don’t you give Google exactly what it wants?
Choose Your Links Carefully
Don’t just dump links into your blog because they’re interesting. Google likes it when you have links in your blog since it shows you’ve done your homework and cited your sources.
However, Google does not want you to conduct research and cite any old sources. Google, on the other hand, is looking for quality. In general, low-Alexa-score sites are the greatest for SEO for your blog.
Lower-traffic websites with a high Alexa score, on the other hand, may indicate great relevancy and authority in your sector, so don’t rule them out if they’re important – such as professional organizations or specialty authorities.
If you want to be serious about your blog’s ROI, make SEO a top priority.
Consider why you have a blog in the first place. What is the point of it all?
If you’re like most people, you’d rather pay for organic traffic than pay for adverts. You want to get Google traffic, keep visitors interested, and finally convert them into clients.
You can’t achieve any of those without constant SEO for your blog. SEO isn’t something you perform every few months or even once a year. SEO must be a part of your whole blogging strategy. From the moment you choose your topic to the moment you post it, SEO must take center stage.