“A brand isn’t what you tell your customers. It is what your customers tell others”

It is no secret every eCommerce owner has a dream to top the SERPs and boost sales conversion rates. Unfortunately, not everyone knows the tricks and tactics to get the job done.

In this competitive sphere, having a massive online presence is imperative. It is because 70% of consumers use online search engines to make purchase decisions before actually buying the item.

Despite the hike in brick-and-mortar shops, eCommerce websites can still significantly boost their sales through state-of-the-art marketing and SEO techniques.

This post is a roundup of the top nine SEO tricks you may not want to miss that can make an incredible difference in your business sales and ROIs. Let’s dive right in, shall we?

1) Conduct a Well-Sorted Keyword Research

Keyword research is the process of listing down the essential terms and phrases that consumers enter into the search engine for selling or buying a commodity.

Where can you embed the researched keyword? You can put the keywords in the page titles, Meta descriptions, sub-headings, content, or URLs.

Searches made of popular keywords show the interest and needs of your potential customers. Then, you can conveniently use the high-volume keywords to create relevant content to rank higher in SERPs. Our professional SEO Company, Master Infotech, uses some of the latest marketing tools, such as SEMrush, Google Analytics, and Aherf to conduct thorough keyword research.

Also Read: Top 5 Bad SEO Practices You Need to Stop Immediately

2) Optimize Your GMB Account

With a hoard of competitors, it is challenging to rank higher in the search engine results. Fortunately, there is one area of search engine optimization that you can use to make a noticeable change in SERPs – that is Local SEO.

Follow This Local Business Listing Checklist To Make a Difference

• Fill your brand information into Google My Business
• Modify it so that your potential customers can find you without hassle
• Update your profile whenever necessary – like name, address, or phone number
• Maintain your business availability hours
• Upload high-quality content and visuals
• Encourage reviews and engage with the audience
• Register for local listing service

3) Create More (Quality) Content

Even if your website has many products and visuals, creating quality content regularly is essential. Various studies have revealed that optimized publishing content is a significant way to boost your online presence and get qualified organic traffic.

As per Hubspot, the more content you have on your website, the more indexed traffic you obtain.

4) Optimize Category Pages

The content on the homepage indeed plays a critical part in ranking, but do not forget to optimize the category pages. They contribute most towards your organic traffic. Consumers are more likely to search for generic categories rather than a specific product name.

Follow These Tips For Your Category Pages

• Use the keyword research on category titles
• Write a suitable meta description that includes a targeted keyword
• Add H1 tag to every category page
• Add a short description under the H1 tag for every category page
• Insert internal links whenever necessary and add visuals of your products

5) Optimize Product Pages

The content written on every product page plays a significant role in SEO ranking. The only challenge is how to make every product’s description attractive and unique from other products with similar features.

Adopt Tips From An Amazon’s Product Page For More SEO Efficiency

• Focus on your brand name
• Keep the descriptions readable with minimal jargon
• Write features in bullet points
• Put yourself in consumers’ shoes while writing product descriptions

6) Pay Attention To Visuals

Written content is not the only factor your web store’s SEO relies on; it’s also the visual content. Image searches have made an epic comeback! They have a strong influence on whether the consumer wants to buy your product or not.

Moreover, image tags and titles also play essential parts in SEO ranking. Optimize them along with other aspects to show exactly what your audience looks for on search engines. 

7) Make Your Website Mobile-Friendly

According to a Statista report, there are around 6.648 billion mobile phone users in the world in 2022. Thus, it’s safe to say that Google has indeed prioritized any websites’ performance on smart devices as a critical metric when ranking them in SERPs.

Your website needs to be user-oriented so that your potential clients have the best experience when shopping online. Mobile-friendliness = Lead conversion = Boost in sales

Also Read: How can a Web Designing Company in Chandigarh help your business?

Focus On These Elements As An eCommerce Store Owner

• The interface of your online store
• Optimize page speed and load time on smartphone devices
• The navigation and UX on smartphone devices
• Straightforward payment gateway

8) Eliminate Any Broken Links

Imagine a user opens a page on your eCommerce store and expects a certain product to be available but instead finds a broken link! It isn’t good for customer experience and impacts your ranking on Google and overall SEO.

Here’s Some Piece Of Advice To Prevent It To Happen

• Update or refresh your content rather than delete it
• Use 301 directs and navigate users to a new page
• Contact the web owners and get an updated link if the error occurs as an external site uses a faulty URL to link to you.

9) Adding XML Sitemap Is A Good Practice

In layman language, sitemap.xml is a list of all the URLs your website contains. The list acts as a roadmap to let search engines know about the available content and how to crawl and index it.

In case your eCommerce shop consists of countless pages, having XML sitemaps will be highly advantageous.

Final Words

After reading this blog, we don’t conclude that you have become an SEO expert, but you might have realized the role SEO plays for your business’s success. An eCommerce store’s SEO doesn’t provide instant results. It requires immense patience to finally get valuable traffic to your e-store.

So, when hiring an expert eCommerce development company, make sure they also provide all-inclusive SEO services to dominate search engine results!

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