For small enterprises, a marketing budget is limited. As a result, most owners are afraid to try new marketing techniques, such as Pay-Per-Click. A study shows that only 31% of small business owners use PPC as an active marketing initiative to reach their potential customers.
In short, PPC can improve your brand’s online visibility within days. There are several PPC platforms, and the most popular ones include Google Ads and Bing Ads.
You might ask how to use it? It’s simple. You make compelling ads for your business, run them on these Google Ads and Bing Ads, and when anyone taps on these ads, you pay. To optimally use PPC for increased ROI, a good PPC services company in Mohali can help.
Without further ado, let’s understand why small business needs PPC advertising.
Reach the desired audience through PPC
With Google ads, display campaigns, and other forms of ad copies, reaching your targeted audience has become easier than ever. Unlike SEO or other marketing tactics, advertisers can precisely reach the audience they want through demographics, location, time of day, and keywords.
For small businesses and start-ups, PPC brings a substantial amount of ROI because only those nearby people would see the ads who are interested in your products and services. A Think with Google survey reveals that 71% of online shoppers are likely to buy products and services from local dealers displayed in ad results.
There are some other advanced PPC techniques business owners use to boost revenue, such as retargeting and display campaigns.
Retargeting, also known as remarketing, is a technique that allows your search ads to be shown to people who’ve already visited your products and services page.
Display Campaigns allow you to customize your business ads and can be seen by the audience on websites related to your business niche.
PPC provides significant result
Another good thing about PPC is that it offers measurable results. Anything you do, from organizing to campaign to reaping benefits, you can measure everything – costs, profits, clicks, impressions, views, etc.
When you begin your PPC campaign, you will know how much you have to spend and if your ad is directing you toward profit or loss.
Several reports and KPIs offer the vital data you need, essential information that is profitable to business owners and marketing departments.
No dependency on SEO
SEO is a very effective tool to help your business grow with consistency. You need the best SEO company by your side to build a well-designed, SEO-friendly website to reap extensive benefits.
However, one of the remarkable things about pay-per-click is that once you start making profits from paid campaigns, you don’t have to worry about either SEO or Google’s changing algorithms.
PPC campaigns build brand recognition
While SEO takes several months to boost your online presence, PPC offers instant visibility to the desired audience. With PPC ads, your business can occupy top slots of SERPs.
Your audience knows little about your services, so make sure your campaign ads grab attention. According to WordStream, more than 40% of clicks belong to the top three ads of SERPs. For instance, you can build an eye-catching landing page to win buyers’ attention and generate leads.
However, some business owners have a major concern – prospects might recognize us as ads.
Results vary. Research shows that around 35-50% of buyers can’t really differentiate between PPC ads and organic search results. This increases your chances of dominating the search results while boosting your authority in the industry.
Convert your customers
Potential customers in the final stages of your marketing pipeline are not looking for more resources – they simply want RESULTS. These leads are bound to click on ads promising solutions to their problems. A big chunk of prospects looking to buy certain products and services likely click on paid ads.
Capitalize on selling your product by bidding on common search terms in the most creative way possible to grab more attention.
For instance, focus on words like ‘get,’ ‘buy now,’ and ‘purchase,’ along with relatable keywords. You can also use some less obvious terms like ‘best price,’ ‘expert,’ and ‘cheap.’ To hike up the results, link these ads to your services page or a specific product page.
Great functionality & reporting
Some renowned online platforms, such as Bing Ads and Google Ads, offer the necessary tools you need to run our business campaigns successfully. You can even collaborate with others and analyze your results and make reports.
Google AdWords provides detailed reporting to help you determine the effectiveness of your website, landing pages, and campaign ads. Without the right tools and detailed reports, it’s utterly difficult, extravagant, and time-consuming to figure out what’s working and what’s not.
Final thoughts on Pay Per Click
PPC advertising is a great tool to generate results in a blink of an eye. It helps target the right people at the right time in the right place. SEO and PPC always go hand-in-hand to deliver exceptional results as they are two primary components for overall business growth.
Even if you don’t get the results you wanted from pay-per-click the first time, optimize your campaign and try again. If everything fails, a professional digital marketing company can help you. So, if you are a small business and want to skyrocket your sales, Master Infotech is always there for you.
When it comes to pay-per-click, several options are available. Google AdWords is the most renowned one. Here are some other PPC advertising options:
– Bing Ads
– Yahoo: Search Ads
– LinkedIn Ads
– YouTube Ads
While creating an ad copy, choose the right set of keywords that can boost your ad to pop up based on searches. Keywords are an important part here – they can either break or make your ad. Luckily, there are some reliable tools available online using which you can select high-volume keywords for your ad, such as Google keyword planner, SEMrush, and more.
Keywords are not the only important thing to care about while creating an ad copy. You also have to decide how ‘exact’ you want the search to be.
Broad Match: With this, buyers will see your ad if they enter queries that are “similar” to your keywords.
Exact Match: With this, buyers will only see your ad if they enter the exact keyword or keyword phrases that you chose.
Negative Match: With this, you can select keywords that you don’t want to associate with your ad. If these keywords are entered into the search bar, your ad won’t show up.
Mostly, any PPC ad has three basic marketing options, including:
Location: You get to choose the location of your target audience.
Language: You get to choose any language(s) to target.
Device: You get to choose which devices you want your ad to be displayed on, such as smartphones, desktops, tablets, etc.