A Strategic Guide To Successful Rebranding in 2023

Table Of Contents

1. Introduction
2. Understanding Rebranding & Its Effects
3. Reasons For A Rebrand
   • A Fresh Look
   • Leadership Change
   • Customer Retention
   • Repositioning
   • M&A 
   • Monotony
4. The Trick – Go For A Brand Designing Company
5. Master Infotech – Reach Out To Us

Introduction

Rebranding is the process where any organization/brand’s corporate image is altered to redevelop the old brand into a new look, format, and style that makes the brand stand out in the market. A successful rebrand should ensure a larger audience, a bigger buyer base, and more conversions.

In this guide, Master Infotech will help you understand how and why you can and should avail of rebranding services for your business.

Understanding Rebranding & Its Effects

Just as branding is critical to a business, so is rebranding. This is because changing times call for a change in the impression you have left upon your audience. No rebranding can lead to an outdated image, and people tend to forget, considering the constant stimulus other brands offer.

Branding sets the brand’s identity, leading to recognition, which further leads to a high company value and higher expectations, and offers a more extensive customer base for acquisitional purposes.

Even big brands like Coca-Cola, Apple, and Pepsi ensure their image stays fresh and relevant, which is why Apple, since its inception, has rebranded itself three times. Pepsi, on the other hand, has rebranded itself 11 times!

When conglomerates like these are focusing so much on rebranding services and brand designing services, why shouldn’t you? The prospect of growing big and staying big is the single most important reason why you should instantly approach a rebranding company and avail of brand identity design services.

Reasons For A Rebrand

Rebranding breathes new life into your business. It prevents your business or brand from facing a higher level of competition. This is one of the biggest reasons for your business to undergo rebranding in 2023. Some of the reasons you should consider availing fresh brand identity design services by a skilled and renowned brand identity company are:

A Fresh Look

Typography, fonts, images, animations, and styles; all tend to go out of fashion after a while. Remember the ‘fade’ design that became famous nearly 16 years ago? Does anyone use it now? No! Because it screams ‘old.’ People have shifted to more attractive, more appealing animations. A fresh UI/UX design can give your brand a more contemporary look.

Leadership Change

Remember when Steve Jobs left Apple? He basically defined Apple. But did Apple come down in terms of its appeal and popularity? No. Thanks to a major rebranding. One of the main reasons for rebranding is to change the brand’s image that is associated with the leader or the leading management. With a transition in the control of the reins of the company, a transition should take place in the company’s image as well.

Customer Retention

as times change, so does the customer’s behavior. Customer retention is the most challenging thing any company has to deal with. A new brand will always grab considerable attention, and to prevent that, a company has to keep offering new things to retain customers. Therefore, availing of new brand designing services becomes quintessential to maintaining the existing customer base.

Repositioning

A good rebranding helps reposition a company’s existing image. The image may not be as strong as the company would want it to be. Or a different image would cater to a diverse audience. Whatever the case, rebranding helps a brand change its stance in the market to a better one.

M&A

Mergers and acquisitions are yet another reason to be open to rebranding in 2023. In 2022, India saw nearly 1200 mergers and acquisitions taking place. The total deals were sized at nearly 126 Billion US Dollars. This number is expected to go up in 2023.

M&A open up a brand to a relatively new audience, allowing them to put forward their best self to the audience. Rebranding, in such cases, gives the brand a new visual identity.

Monotony

This is probably your biggest reason to reach out to a brand identity design company and undergo rebranding in 2023. If you look like your competitors and feel nothing sets you apart from them, it is definitely time for a rebrand.

As a brand, you should have a unique image that gives people a reason to approach you. Apple, for example, has the image of being the phone with the best camera on the market. Except for Samsung flagships, there is no close competitor in this division. Therefore, its unique identity draws customers looking to buy the best camera a phone has to offer.

The Trick

Go For A Brand Designing Company Considering it’s 2023, it is needless to mention that the competition has gone way up. Different brands are availing the services of one brand identity design company or the other. This is because a brand designing company can offer you a lot of benefits –

• Keep Your Focus Towards Your Product – why would you want to shift your focus from your product or service towards your brand’s image when you can focus on your product and let an expert deal with the branding?
  
  Everyone in the industry today is a master of one trade or the other. A rebranding company is a group of professionals who know how to present your brand better than you do. This is because they observe the market trends, know the best designs for rebranding in 2023, and can easily and creatively present your brand to the right audience.
• Technical Know-How  As a layman, you wouldn’t know about SEO optimization, UI/UX branding and design, coding, programming, development, graphics, and other things used in the branding arena today. These are the things that only an expert with the right technical know-how can deal with. Therefore, it is always better to trust a branding company with all these technicalities.
• Real-Time Effects & Answerability – In the branding arena, leniency does not exist. If not done right, branding can lead to consequences for the brand image. On the other hand, proper branding can give real-time positive results. Therefore, you should get your branding done by an expert who can guarantee results.

Master Infotech

Reach Out To Us,  We are a digital solutions company with the privilege of working with clients across the globe. We possess deep-rooted knowledge about the branding process and can easily get on with your brand’s rebranding in 2023. From branding to development, we have dedicated teams for everything and have done it all.

Knowing how important rebranding is, our team ensures that they work day in and day out to offer some of the best results that a branding agency can offer. Our graphic experts creatively curate highly appealing visuals while our technical team works on animations, site optimization, and other technical processes.

Having conveyed how important rebranding is, we sincerely hope you get your process for rebranding in 2023 initiated as soon as possible. And if you are looking for top-notch branding services for any business profile, reach out to us. We will do wonders for your brand image.