Shopify or Wix

Shopify or Wix: Which Platform is Suitable for Your eCommerce Store?

In this Shopify or Wix comparison, we will take a comprehensive look at both platforms and help you pick the best one for building your eCommerce store.

As an eCommerce business owner, you will find yourself entangled among a number of options.

Is the electronics niche more profitable than clothing and fashion? Which theme do you want to go for – Astra, Furniture, or Wookie? Is Wix better than Shopify? Which platforms are more SEO-friendly?

Of all these questions, selecting the most fitting eCommerce platform is a matter of concern. Although Wix and Shopify have some common features, Shopify has the edge over Wix if you are specifically looking to build an eCommerce store. But this doesn’t make Wix any less incredible. Both platforms are unique in their own ways.

Start-ups or small ventures love Wix because of its easy-to-use features and design flexibility. But if you want to build a robust and reliable web store, Shopify is your go-to guy. So, if you have a significant budget and sufficient technical knowledge, Shopify can be a better long-lasting eCommerce Development Solution.

We analyzed both platforms and looked at crucial features like cost, customer support, eCommerce capabilities, scalability, durability, ease of use, etc. Each platform has its benefits and drawbacks.

Let’s dive in for more details…

Shopify Triumphs

Helpful eCommerce features: Shopify is specifically designed for eCommerce stores. It consists of useful online store features to deal with every aspect of the sales process. Furthermore, it has more storage management tools, third-party platform integrations, shopping carts, and more payment gateways you can think of – around 100+. Shopify is highly scalable, enabling you to expand with your growing business requirements.

Shopify Triumphs

Custom Domain Name: You get a custom domain name that helps you brand your eCommerce store and business with more efficacy. It allows domain management on the same site location as the domain store. This feature, in turn, enables you to make changes easily while handling your domain at the same time.

Liquid template and great flexibility: Currently, Shopify boasts around 60+ professional designs and custom theme templates, providing you with the freedom to add each web page with a different appearance. Furthermore, this flexibility and customization allow you to alter page elements as well. You can add, delete, resize, or move these elements as per your store needs to make it look more consistent or on-brand. Shopify is highly flexible. You can simply improve your eCommerce store’s look by switching to a new theme.

Shopify app market: As Shopify is a very reputed platform, nearly all eCommerce plugins are available in it. Free or premium add-ons, Shopify provides unique marketing and content management features. A clear example: An AR feature that allows users to use their smartphones to navigate and see every little detail easily.

Faster checkout options: Shopify has put significant effort into customers’ login and checkout options. You can register new users before making checkout mandatory, optional, or prohibited. Besides, the user registration process is straightforward – just fill out essential details and your customer is good to go.

Unmatchable Built-In Analytics: Shopify goes above and beyond by providing tons of built-in analytics features, such as Google Analytics, stock levels, lead tracking, conversion tracking, client behaviour, etc., to find out how well your eCommerce store is doing, and which elements need a bit more attention for stunning results.

Defeat for Shopify

Learning Curve: Although building and managing an eCommerce store with Shopify is the best option, the task is not that easy. The Shopify websites are more complicated to edit than Wix, even though it doesn’t involve editing HTML code and CSS styling. This is because eCommerce websites are more focused on products and page representation. For additional modification, you need to be excelled in backend coding.

Limited Free Theme Templates: While we know that there are hundreds and thousands of themes available on Shopify, only a few of them are free. You need to pay a one-time cost for most themes, and the pricing ranges from $140 to $350. Currently, there are only 11 free theme templates available for installation.

Defeat for Shopify

Expensive: Shopify has many subscription plans, starting at a $29 monthly payment. Moreover, this plan provides the bare minimum features. So, in case you want to access more advanced features like custom report builder, calculated career shipping, and fraud analysis.

Triumph for Wix

Extensive Template Collection: The basic Wix editor allows you to choose from around 800+ stunning design-made templates for your eCommerce store and update it with any content of your choice. Various built-in dynamic templates – from homepages to product pages to landing pages – are suitable for beginners and veterans. Wix offers around 70+ free templates; all are stylish and kicky.

Inbuilt Drag-and-Drop Feature: The drag-and-drop is the gist of Wix, making it amazingly user-friendly. This feature makes Wix pretty easy to use – accessible to people with all levels of skills, be it beginner, intermediate, or expert. It has the potential to convert your oldfangled website into an absolute powerhouse by improving its design and functionality.

Triumph for Wix

Practical SEO Guidance: Wix helps you optimize your online store for search engine optimization by emphasizing areas that require more attention. It enables you to add keyboard tags, metadata, and modify the URLs of every page, making it a best-fit for Google optimization.

Online Store integration: You do not have to pay extra money to include an online store on your website. Since Wix is easy to use, the online store integration process is a no-brainer. Moreover, you don’t even need an external shopping solution.

Defeat for Wix

Harder to Redesign: Yes, the built-in drag-and-drop feature makes Wix a preferable guy. However, if you want to redesign your website, you need to pay a hefty amount of money. There is no flexibility to make major alterations just by selecting another theme template. Instead, the whole redesigning idea is very much manual. So, if you want to make some significant changes to your online shop, you practically have to start everything from scratch.

Forced Wix Branding: As the kids’ say No Ticket-No Washee, meaning there is no such thing as free lunch, Wix has proven it well. If you opt to choose and stay on Wix’s free plan, be prepared to carry ‘Wix Branding’ alongside – right at the top of your eCommerce store. It’s not really that obnoxious, but it isn’t charming to see either. Out of all other things, what makes Wix more off-putting is it pops up before your website’s header.

Defeat for Wix

Non-Transferrable Website: While some may think there is no need to transfer your website to another platform once built with Wix, it’s a drawback for those who want to migrate. Scalability isn’t Wix’s significant strong point, making the problem even more prominent. However, migration is possible but at the cost of an insane amount of money. In a nutshell, if you sign up for Wix, there is no going back.


Since most of us put more weight on the functionality of the eCommerce store, Shopify bags the award. However, that doesn’t imply that Wix has lost its magic at all.

Shopify is best for sizable eCommerce stores that sell their products and services all around the globe, while Wix is preferable for general-use websites where service-sellers rely more on content to boost traffic. The latter also provides more creative freedom as compared to Shopify. Eventually, the choice is yours – ensure to make the right one.

If you want to build your website on other platforms, feel free to contact Master Infotech, a leading eCommerce development company, at your service.

Frequently Asked Questions

Can I use my personal domain name with Shopify?

Definitely! You can use your own domain name using Shopify. If you already have a domain name, simply link it to your Shopify from your e-store’s admin. In case, you do not have a domain name yet, you can either purchase one easily through Shopify or any third-party provider.

How do I create and host my website for free using Wix?

The perk of creating a website through Wix is that it is scalable, trustworthy, and provides free web hosting. You don’t have to worry about your web content because everything will be stored on secured and safe web servers located across the world. So, it doesn’t matter from where you are operating your e-store or where your customers come from, your website will load fast.

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