2019 and 2020 have been a whirlwind for all business sectors, and digital marketing was no exception. So, are you worried about how your business will survive in 2022? What social media marketing trends do you must follow to keep yourself in the game? This blog has got you covered!
Back in 2000, social media marketing wasn’t that big of a deal. People were less aware of branding and advertising their businesses online. As time went by and everything became digitized, business owners started spending significant money to maintain their online presence.
This put social media marketing under the limelight.
People often wonder how social media marketing is different from other forms of marketing. Why is it so important to keep yourself updated with the latest social media trends? Are there any new social media trends that can help you boost sales and conversion rates in 2022? Well, we have all the answers. Stay tuned!
A Quick Look at Social Media Marketing
When a brand or company uses social media platforms, such as Facebook, Twitter, Instagram, etc., to promote its products and services, it is known as social media marketing. It helps business owners in a number of ways. For Example:
- Increases customer engagement.
- Increases brand awareness.
- Helps sell products & services with ease.
- Helps understand how the audience think & feel about your brand.
- Reaches the relevant, targeted customers.
Types of Social Media Marketing Platforms
Well, who doesn’t know about the bigwigs of social media marketing – Facebook, Instagram, Twitter – you can stretch this list like a slime.
Facebook is a perfect example of a business-to-customer model. It maintains all the pages under three categories, A, B, and C. If your brand page falls under the C category, despite having thousands of followers and active likes, the page is doomed to have a high engagement percentile. However, validated Facebook profiles, having blue ticks, bring more profitable leads to the table.
Instagram is a photo-sharing platform acquired by Facebook in 2012. It works well when it comes to social media marketing because the application boasts more than one billion active users every month. Instagram is ideal for user-generated content (UGC), advertising, and start-up brands.
Twitter is a microblog for social media marketing strategy. It facilitates sharing and receiving posts called tweets. The app has become tremendously famous among politicians, students, policymakers, and the general audience on an enormous scale – maintains around 206 million active users daily. With this trending app, business platforms like customer care service, game developers, news media, public relations, etc., are thriving.
Snapchat and TikTok
Initially, social media channels like Snapchat and TikTok weren’t part of the social media marketing staple, but today they are selling businesses like hotcakes. Many companies use them to have an edge over their rivals.
Business owners prefer Snapchat and TikTok over Facebook and Instagram because of human psychology. People don’t want to go through anything lengthy. They have a short attention span. So, a 10 to 15 seconds video made using Snapchat or TikTok works the best to retain users’ attention resulting in significant CTAs.
Here Are Some Hot Off The Press Trends You Can Follow
Did you know more than half of the world’s population uses social media? This growth is expected to increase. Business owners take advantage of this and leverage unique social media marketing trends to dominate their respective industries and boost their ROIs.
1) Instagram Reels Are Really Popping
Head of Instagram, Adam Mosseri, announced that Instagram is welcoming a paradigm shift where the app users are asking for more video content. This means it’s crucial for every size of business to embrace this shift ASAP. Video marketing will become a critical element of your Marketing strategy – but recording and uploading monotonous videos will no longer do the trick. Creativity, out-of-the-box ideas, and entertainment can help you stand out in today’s competitive era.
2) Facebook Ads Became More Efficient
Thanks to the pixel debacle of 2021, Facebook underwent some incredible changes, making some of its easier-to-use products more effective. Everyone’s now looking forward to embracing the next iteration of tracks – a resilient Conversions API and an evolved pixel. Undoubtedly, 2022 will be an era of even shorter attention spans. So, if you want to succeed, believe in making short, easy to consume, highly informative, and entertaining ads.
However, TikTok has expanded its video length to three minutes and Instagram reels to 60 seconds. Take heed of this pendulum swinging back towards the old-school strategies.
3) Do Not Ignore Marketing Basics
Many business owners and marketers are ignoring their basic strategies. In 2022, companies still won’t welcome video content, although they should. Most B2B organizations won’t disclose the cost or price of their products and services on their website, although they should.
Sales and marketing departments are poorly aligned, and the websites offer little to no self-service tools, such as pricing calculators, assessments, etc. Most employers focus more on what the metaverse will look like in a decade, although they shouldn’t.
The key point: The basics matter the most. Always. It helps marketers to improve their present results.
4) Organic Instagram Reels Develop Trust And Authority
Instagram was nothing but a photo app back in the day, but it is much more than that today. It helps create innovative videos, one of the best and fastest ways to build trust among your audiences and positively affect your brand’s bottom line.
Currently, there are three ways you can interact with your audience through Instagram video:
- Instagram Reels
- Instagram Direct Messages
- Insta Live
5) LinkedIn’s Creator Mode
In 2021, LinkedIn introduced Creator Mode. It is more than just a marketing tool. It encourages and supports business owners and experts in creating unique content and intensifying their brand awareness.
Features of Creator Mode include:
- Your account will become a Follow account, and you will be shown as a suggested account to follow
- We can access all Creator Mode tools as soon as LinkedIn launches them
- You can publish a newsletter to get more visibility of your brand
- You don’t have to go through the application process to use LinkedIn Live
- A “Topic You Post About” section will appear on your profile as five hashtags, and LinkedIn will headlight your posts, likes, and comments.
6) Boost Your Ecommerce Sales Through Tiktok
Boasting about one billion active users in 2022 globally, TikTok has become an incredible source of entertainment. Marketers can utilize it to expand their businesses and make more people aware of their products and services.
TikTok’s live-streaming feature is pretty popular among users, which is why TikTok owners continue to add more features to it. Marketers can quickly boost their revenue through live streaming and clickable links. Moreover, TikTok’s recent partnership with Shopify has proved that the application is an excellent blessing for eCommerce business owners.
7) Using Twitter Space For Marketing
Twitter launched a new feature in 2020 called Spaces, in which users can have audio conversations without being worried about camera-shyness. Twitter Spaces are public, and anyone can be a part of it, including the audience who doesn’t even follow you. Use this technology in the 2022 social media marketing strategy and make people aware of your brand for more potential leads. The brilliant thing about this technology is that you only need a smartphone to get started.
8) Memes! Memes!! Memes!!!
Marketers often think, are memes ideal for brand awareness? Well, I don’t see any harm coming to Disney and Netflix that have significant benefits from the meme culture.
According to Google, a meme is a HOT trend. They will probably become one of the most searched terms by 2023. And honestly, why not? People not only love reading them but also enjoy sharing them with others.
Being a brand owner, you can also creatively use memes to boost your presence. Through GIFs, pictures, videos, or texts, memes are ideal for showcasing your products and services.
Today, to go hand-in-hand with the rapidly changing marketing strategies, it is imperative to be aware of the latest marketing trends. Your marketing team must know your targeted audiences’ shopping behaviour and how to navigate unparalleled online scenarios.
To conclude, go creative and build unique social media marketing tactics and share them with other marketers. It’s high time you stepped up your game and seized the moment.
Frequently Asked Questions
Planning is very necessary when you start something new. Similarly, social media marketing also requires planning for a fruitful head start. Setting your business goal(s), knowing your target audience, and building a customized strategy are the three things to begin SMM. Figure out what you want to achieve through SMM. Discover the potential customers that might be interested in your products and services. Then, create a social media strategy to streamline your process.
The answer greatly depends on your potential customers. It’s a good practice to publish at least one post daily and keep track of your efforts. Check if posting frequently is making any difference to your sales. Once you figure out which posting schedule works the best for your business, build a publishing calendar and stick to it.