This search engine has a habit of throwing unexpected things at us, making our websites lose rank overnight. Be it a core update or change in Google Algorithm – one minute you are on page 1, the next on page 7 of SERPs.
Some of you are probably wondering why we are talking about 2023 when we are still in 2022. But if you are an experienced Digital Marketing Company, you will know how important it is to always keep yourself on your toes.
With 2023 right around the corner, it is vital to change your SEO optimization strategies. Hire a professional & dedicated SEO company in Chandigarh to ensure success.
SEO Trends to Watch in 2023
Simply put, search intent is when you want something, you search for it.
With increasing Google’s complexity & modernity, the search engine can now determine what you’re looking for, and accordingly, gives suggestions to meet the intent behind the search.
Having a couple of keywords is not sufficient. You must understand the search intent behind every keyword if you want your website to rank. The simplest way to determine the search intent for your desired keywords – Google them. See what pops up.
In case the content relevant to yours doesn’t come up, try using different search terms or perhaps go back to square one.
Expertise! Authority! Trustworthiness!
If you’ve been using SEO services for a while now you’ll know that E.A.T is not a ranking factor, it’s a concept. Google doesn’t give E.A.T scores to any website.
However, the E.A.T framework shows quite clear signals that Google uses it for ranking purposes. It is an imperative part of search experiences, and Google knows how to retrieve and disseminate information using E.A.T.
So, for starters willing to improve their E.A.T score –– share valuable content, use it in digital ads, promote it, and get quality backlinks from authoritative websites.
Expanded SERP features
SERP stands for Search Engine Result Pages.
When we search for something on Google, various forms of search sections are available, such as passage rankings, rich snippets, “people also ask,” and more. These sections are designed to make the search easier and users get answers as quickly as possible. These features offer a boost in website traffic and online presence.
Sounds great, right? So, should you change your strategies to attain your place in one of these sections?
No. Don’t do that. Here’s why:
The Google algorithm never stops playing with these expanded sections. It refines them every now and then to provide users with the best possible results for their search queries. Instead, leverage the best digital marketing services and enhance the quality of your content. If you have quality content for a specific search query, you will automatically have a valuable spot on various search extensions.
Mobile usability (Downfall of AMP)
AMP stands for Accelerated Mobile Pages. In the early days, AMP was popular among developers. It was an open-source coding project launched by Google. The purpose of AMP was to increase the loading speed of websites on mobile devices. It works by stripping down the most important sections of the pages and storing a cached version on search engine servers. This allows the website to load faster.
Well, thanks to core Web Vitals, the AMP framework is no longer in use. What every SEO company in Chandigarh must need to know is that the mobile experience still matters the most, even though AMP is dead.
If your content is of high quality, intended for users, and answers your audiences’ queries, you don’t have to worry about anything. The rest will automatically fall in place. If you want to partner with an experienced company that offers top-rated SEO services in Chandigarh, connect with Master Infotech.