Case Study

AccelPro is a Fast Growing Indian Product Company that provides Secure Remote Access Products and Services with an Innovative Approach. Founded with a Mission to deliver Secure Access Products, meeting Customer Expectations in terms of Product Technology, Ease of Use, High Performance, Better User Experience, and Best Technical Support, which has Revolutionized Secure Access Market.

Project Overview

Description

Accelpro being a secure remote access products and services company required a complete restructured website design, falling in line with its business niche. The website needed to be easy to navigate and not too complicated with all the information delivered in a skimmable manner for a simplified user experience to gain visual authority.

Roles

search
wireframe
user flow
ui-ux design
development

Aims and Goals

During the course of laying out a plan with the client, we listed some aims and goals that were necessary to achieve.

To not just design and develop the website but to build a fully responsive online experience
To give a highlighted section to the company’s product
Limit the quantity of content and design elements and heighten the quality.
To add strategically divide landing pages for better SEO
To use agile methodology for the high-velocity website.
Using the in-trend design and development practices to in still a sense of freshness to the website
To make sure the responsive design of the website follows the principle of minimalism

Problems & Challenges

Problems

The main challenges we faced were mainly related to UX and some specific designs for the product page.

Since Accelpro is both, a service and a product-based website we had to have a balance of design and give appropriate weightage to pages including both.
Finding suitable color schemes for the cool and soft feel of the whole website.
Designing a separate page for product specification and features and highlighting each product’s description.
With such a wide range of services and products, finding an appropriate design for menu options.
Choosing a development technology

Solutions

The main challenges we faced were mainly related to UX and some specific designs for the product page.

We made sure that the design was developed and crafted in a way that allowed for maximum flexibility.
Learning about the target audience gave us insights into how the whole theme had to be put together
Brainstorming the ideas continuously gave rise to well-formed ideation and changes were introduced
Our team put together a series of analyses to redesign a full-fledged visual identity.
Our design team followed a user-centric design process to overcome many complex design loopholes.
The site is built upon the WordPress platform to meet special plugin requirements.

Strategy

We started by understanding the basic structure by going through various sitemaps and once the sitemap and structure were in place we moved on to working on content division on optimization on each page. A basic design was drawn out and placement of content across custom page templates was finalized. A wireframe helped us figuring out the flow of the design which further helped us in ensuring easy navigation and greater user experience.

Style and Design Guide

With a unique blend of services and products of AccelPro, an agile and robust custom CMS was built by our skilled team of developers and designers. The navigation came out to be easy after being put under series of tests our team made sure that the website ran glitch-free, without compromising design quality and elements on all the major browsers and mobile devices. The UX was constructed to match the target audience. Each page was given several elements of movement and animation to strengthen user retention of the site. Our team completed thorough testing on all the major browsers and mobile devices to ensure that the performance was top-notch

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