Rebel Apparel: Case Study

An eCommerce store in Canada, selling men’s, women’s, and kid’s wear

  • Front-End
  • UI/UX
  • Back-End


About Rebel Apparel

Rebel Apparel is an eCommerce business platform that sells a broad line of the finest quality clothing products for men, women, and kids. They manufacture their products at their Canadian facilities, sticking true to the Canadian roots, quality, and diversity.


  • Category : Laravel
  • Date :25 June, 2021
  • Client :Rebel Apparel
  • Share :


Scope and Challenges


Rebel Apparel needed a website that draws the attention of potential customers and makes their buying experience a breeze. The challenge was to create a unique responsive e-store for various smart devices. Next was displaying the product based on different categories and adding a number of filters like gender, style, size, and color, to make the search easy. The main goal was to perk up the eCommerce store that reflects the true potential of Rebel Apparel.

Goals and Objectives.

  1. Intuitive & simple interface
  2. Color filtration
  3. Size filtration
  4. Cart System


Working Process


Discovery Phase

We established clear tactics and strategies through regular meetings with the Rebel staff to fully understand their business so that no handoff could emerge later. Our experts talked about their business goals, purpose, and target audience. Then, our team brainstormed whatever we understood through the meetings.

Brainstorming phase

We brainstormed all the ideas we gathered in the discovery phase and carried out vigorous target market assessment and competition analysis. Our specialists acquired detailed information about the buyer’s persona, representing a huge percentage of the potential audience. In this phase, we built wireframes, sitemaps, prototypes, and the number of pages they need for their eCommerce store.

Design and Development

When we entered the third phase, we already knew what was needed – a crystal clear, minimalist design. Our team designed and developed an attractive, visually appealing, and responsive eCommerce store in the Laravel framework so that customers can easily find what they are looking for.


After getting approval from Rebel about the design, we ran thorough testing to make sure the files were uploaded correctly and all other aspects were fully functional. We needed to ensure that the eCommerce store is mobile-friendly, SEO-friendly, and customer-friendly. After that, we launched and handed over the website to the Rebel staff.


Mockups Of website pages


The new eCommerce store proved to be a blessing for Rebel Apparel. Now, they can easily manage their products (add, delete, change) and client data. Within a month of Master Infotech handling their SEO, they experienced a massive boost in their SEO ranking and sales. Following the project delivery, Rebel Apparel sold more than 500 products and still counting. Leveraging our digital marketing services, they gained an average position on Google of 5.2 in less than 3 months.

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