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better path of Hiring. Providing platform for employee and employers

About Project

Tricky path is an ‘out of the box’ recruitment firm that is focussed on design hiring to help the companies to build the best design team.

Tricky path is a Bangalore based start-up dream of true entrepreneur Balwant Singh(Founder & COO) and Ghayez KB(Founder & COO).

Based on the team’s brand concept of ‘The Insider arrow path’ (reflecting the competitive advantage that being a Trickypath ensures), the identity centres around the Userpath symbol. The Trickypath concept is echoed in the unique form of the Path with the negative space within the ‘P’ mirroring the inside arrow edge of the letter form itself. The forward angle offers a sense of empowerment and positivity to the mark and brand language. The letter-spaced capital letters.

As part of the brand language, a series of dynamic repeated lines echo the logo and create a unique instantly recognisable visual asset for Trickypath. A graphic device is formed from the repeated angle in the Trickypath logo, and is comprised of thick arrow and thin lines and angle back of tone that can be used in a flexible way across visual applications.

The colour palette of dark green, Yellow is unique within the IT services sector, helping set Trickypath apart and positioning it. Sophisticated arrow reflects the brand positioning, adding to the Positive forward move in life and feel showcasing the exciting experiences and improving life Specially jobseeker that Trickypath can offer its users. It Gives the Promising and strong trust to users Trickypath website is based on Designer and design companies where they can register and find a perfect job and companies get their perfect employee and trickypath ensure the candidates and companies verification. Master infotech Collect the data of competitor and work along with NITI AAYOG of unemployment in India and analyse the most demanding skills in indian market.


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  • Balwant singh
  • Ghayez KB

Industry Type

  • Recruitment Services


  • India


  • Branding
  • Web Development
  • User Experience & User Interface

Tools and Technologies

Project Team

  • Hariom
  • Anirudh
  • Taranjeet
  • Ruchika
  • Pooja
  • Navnoor
  • Nandita
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What we did

  • UX Evaluation
  • Competitor Research
  • Information Architecture
  • Wireframing
  • Interactive Prototyping
  • Ui Design Library
  • Branding
  • Pitch Deck
  • Social Media Content
  • UX Evaluation
  • Competitor Research
  • Information Architecture
  • Wireframing
  • Interactive Prototyping
  • Ui Design Library
  • Branding
  • Pitch Deck
  • Social Media Content

The Challenges

The main Challenges were:

  • Bring all designers and design company at one place.
  • Make it Stand out from other recruiters company which are dominating Indian market.
  • Providing user-friendly experience for both employee and employers

Our Approach

Solution Highlights

Taking this platform as a base , Our Ux/UI completely created a universal solution that can be applied all over to website

Our job was to simplify the design where user can Differentiate the employers and employee login at home screen.

Frictionless Navigation

The design site structure made the content easily digestible. We Created a clear visual Separation and institutive Hierarchy for the large volume of information.

Intuitive Interface

The features of the platform are placed depending on the user’s need. Section with top Priority are moved to be at the traders’s fingertip.

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